At EVOTEQ, we built the SmartTrack platform, an advanced serialization and tracing system that has linked and developed new generation technology to track and trace serialized products from the point of production to the consumer. The platform is a GS1 compliant solution to ensure global supply chain integrity and can be readily deployed across many verticals. The consumer products industry is a vulnerable sector with critical gaps at every step of the supply chain. From gadgets to organic food, businesses and consumers are constantly striving to identify counterfeits, expired items and shortages in the market. The platform is capable of integrating use cases across industry verticals including the automotive industry, for validating genuine spare parts; halal food verification; taxation of FMCG products, such as soft drinks and tobacco products; identifying luxury goods imitations, and counterfeit drugs detection to name just a few. As a result, every critical point throughout the supply chain is documented and the final item can be traced to its origins – ensuring transparency and eliminating counterfeit products. To give an idea of the platform’s scalability, by taking the pharmaceutical use case for counterfeit detection