Product Authenticity Verification
Enable consumers, retailers, and customs authorities to verify product authenticity instantly via secure digital scan.
traqluxury
traqluxury protects brand authenticity, ownership records, and product value across every lifecycle stage.
Built on the traq platform, giving luxury brands the tools to authenticate, track ownership, and engage consumers beyond the point of sale.
Reach Out
the challenge
The Problem Isn't Availability. It's Visibility.
Luxury is built on trust, and counterfeiting scales faster than authenticity. Brands face mounting pressure from all sides.
$467B
Estimated global trade in counterfeit goods, roughly 2.3% of total global imports.
Middle East ranks high in counterfeit export propensity
Counterfeit infiltration across global retail and e-commerce markets
Grey market and unauthorized resale eroding brand value
No visibility into product lifecycle after the first sale
Limited control over consumer experience and brand narrative
Counterfeiting is not just a revenue threat, it is an existential threat to brand integrity.
Why It Matters
Why Traceability Matters
Traceability is not a reporting tool. It is operational infrastructure. With traq, organizations gain:
Enhanced Consumer Trust
Give every buyer, at first sale or resale, verifiable proof that the product in their hands is authentic and brand sanctioned.
Operational Efficiency
Automate authentication workflows across retail, e-commerce, and secondary market channels, reducing manual verification overhead.
End-to-End Visibility
Know exactly where every product is in its lifecycle, from factory floor to consumer, and through every ownership transfer beyond.
Brand Confidence
Maintain tamper-proof ownership and provenance records that protect brand equity and support enforcement against grey market activity.
Data Transparency
Share product history securely with consumers, retailers, and customs authorities, on your terms, protecting brand IP throughout.
Analytics & Intelligence
Turn lifecycle data into strategic insight, tracking resale patterns, counterfeit hotspots, and consumer engagement signals by market.
The Platform
Core Platform Capabilities
At the heart of every traq vertical is a shared traceability infrastructure that turns every product into a verifiable, brand-owned digital asset.
01
Serialization & Aggregation
Assign unique digital identities to products and track them across every packaging level: unit, bundle, case, and pallet.
02
Integration Capabilities
Connect seamlessly with ERP systems, logistics platforms, regulatory portals, and third-party tools via standard APIs.
03
Near Real-Time Data Capture
Capture product movement events as they happen, enabling immediate visibility and rapid response to exceptions.
04
Verification & Authentication
Validate product authenticity at every stage of the supply chain, from manufacturer to end-user.
05
Recall & Alerts Management
Identify affected products instantly, trigger targeted recalls, and send proactive stakeholder alerts with precision.
06
Regulatory Reporting Tools
Generate structured, audit-ready reports and documentation aligned with local and international compliance requirements.
Purpose-Built
Designed to Extend Brand Control Beyond the Point of Sale
traqluxury is not a one-size-fits-all solution. It is purpose-built for the authenticity and ownership ecosystem, aligning with:
- Unique digital identity assigned to every individual product
- Ownership tracking across the full product lifecycle and resale
- Secure consumer-facing authentication at every touchpoint
- Controlled transparency, protecting IP while enabling verified brand storytelling
traqluxury transforms every product into a verifiable, brand-owned digital asset.
Digital Product Passport
Ownership chain
M
→
R
→
A
→
B
Brand-verified authentic
In Practice
Built for Real-World Scenarios
The platform adapts to the operational realities of each environment.
Secondary Market Authentication
Extend brand presence into the resale market, providing authenticated provenance records that protect value and trust.
Ownership & Lifecycle Tracking
Maintain a verified record of every ownership transfer and service interaction throughout a product's life.
Consumer Engagement & Digital Experiences
Unlock post-purchase brand experiences via verified product scans: warranty activation, exclusive content, and loyalty engagement.
Get Started
Ready to Secure Your Supply Chain?
Speak with our team to see how traqluxury can be deployed for your organization.